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As other outdoor brands move into streetwear, Jack Wolfskin makes a stand to embrace substance over style.

Let other brands enjoy their pop-up shops in Shoreditch warehouses. Our pop-up shop is the hardest to reach in the world and we challenge people who live the ‘Never In’ mentality to find us.

Let other brands enjoy their pop-up shops in Shoreditch warehouses. Our pop-up shop is the hardest to reach in the world and we challenge people who live the ‘Never In’ mentality to find us.

Unlike any other brand’s magazine, Jack Wolfskin’s is designed for function, not fashion.

It’s full of survival tips. It’s waterproof so can be used as a makeshift umbrella.

It even has a section of flammable paper to be used for firestarters.