Karma Co. make some right tasty drinks which actually make the world a little better, but it’s hard to get people to listen to purpose.
They needed something new for a big ol’ outdoor, social and press campaign for London summer ‘19.
The drinks might be good, but we’re all a bit flawed so we landed on ‘Good Drinks for Bad Adults’. Our character Lesley, represents all the shortcomings of well-intentioned adults whose mind is put slightly at ease by a genuinely good drink.
Shoutout to Aidan McClure, Jack & Stacey and everyone at Wonderhood Studios.
Also big up to James Papper for bringing Lesley to life.