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You love your dog. Your dog loves treats. But what happens to your dog when you die? 

We launch finaltreat.com where dog lovers sign an official certificate and become card carrying bone donors.

They can even personalise their bones with loving messages.

After public outcry at the idea, we launch phase two of the campaign, where we reveal the true intention of the stunt: Each year thousands of people unfortunately don’t outlive their pets.

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So Pedigree helps match people’s dogs with new owners for when their owner passes away.  Dog lovers know their dogs are in good hands and Pedigree can even ensure these dogs get a monthly subscription of their favourite treats, delivered beyond the grave.