©ooh lala

Breathing on some of London’s roads is as bad as smoking a packet of cigarettes. Mental. To get people to think twice about using their cars and encourage the Mayor to introduce car free days in London, we launched a range of fake cigarettes.

We made a tonne of these packets, which we gave away at the locations, working with Car Free London to spread the word about their petition.

We’ve sent a letter and some samples to Sadiq Khan and a whole bunch of journalists. 

After the petition reached 10,000 signatures and continual pressure, the Mayor has made a formal indication of support

for London’s first Car free Day. Which got us another article in the Brixton newspaper.